About Digital Link
The GS1 Digital Link (“Digital Link”) is the latest game-changing technology brought into the digital era.(1)
Digital Link leverages the power and ubiquity of the Web and data carriers such as QR codes, RFID tags, or NFC tags to make room for a digitally-enabled, globally-unique identifier that can link to all types of B2C and B2B information — from product dimensions and images to batch/lot numbers, expiration dates, nutritional data, warranty registration, troubleshooting instructions, and even social media links.(2)
The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers (the numbers you see beneath barcodes everywhere) by making them part of the Web. With more than 5 billion barcodes scanned daily around the world —more transactions than Google searches every day— the Digital Link upgrade of this technology that is more than 40 years old is paving the way for a paradigm shift in connecting the world of things. That means the GS1 identifiers, such as the GTIN, are now a gateway to consumer information, which strengthens brand loyalty and improves supply chain traceability information, business partner APIs, patient safety information, and more.(3)
Recent research revealed that 82% of retailers and 92% of brand owners support transitioning from the UPC to a data-rich 2D barcode within the next five years because trading partners, regulators, and consumers are interested in getting more product information.(4)
What do I get as a Smart Pool Member?
IPwe Smart Pools are a powerful tool to manage your litigation risks, especially in emerging technology areas where IP
landscapes are very dynamic. Our license solution has you covered while any existing gaps are closed by the defensive benefits.
Digital Link Members
Our Smart Pool price models are based on annual revenue-tiers and flexibility to cope with the constant
growth of the pool, but limited by a cap and floor to provide maximum budgeting transparency.
Digital Link Founders
President of MOBILEAD
“Widespread adoption of a standard is only possible with the involvement and commitment of standards bodies, industry partners, manufacturers and intellectual property rights holders. Based on several relevant patents, the Digital Link Smart Pool offers a unique framework in the field of interactive packaging – not only granting the freedom to operate but also offering defensive benefits to protect brand owners”.
President of Advanced Track and Trace
“We are elated to become a Founder of IPwe’s Digital Link Smart Pool. This new venture, using our most relevant patents, together with MOBILEAD, will facilitate access to the brand ecosystem, enabling SMEs and enterprises to secure QR Code reading with the most efficient digital technology from ATT”.