Founders and Members

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Smart Pools Membership is FREE

for SMEs with an annual revenue below $1 million.

Secure Freedom-to-Innovate for your company in less than 2 minutes

About The Digital Link Smart Pool


The GS1 Digital Link (“Digital Link”) is the latest game-changing technology brought into the digital era.(1)

Digital Link leverages the power and ubiquity of the Web and data carriers such as QR codes, RFID tags, or NFC tags to make room for a digitally-enabled, globally-unique identifier that can link to all types of B2C and B2B information — from product dimensions and images to batch/lot numbers, expiration dates, nutritional data, warranty registration, troubleshooting instructions, and even social media links.(2)

The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers (the numbers you see beneath barcodes everywhere) by making them part of the Web. With more than 5 billion barcodes scanned daily around the world —more transactions than Google searches every day— the Digital Link upgrade of this technology that is more than 40 years old is paving the way for a paradigm shift in connecting the world of things. That means the GS1 identifiers, such as the GTIN, are now a gateway to consumer information, which strengthens brand loyalty and improves supply chain traceability information, business partner APIs, patient safety information, and more.(3)

Recent research revealed that 82% of retailers and 92% of brand owners support transitioning from the UPC to a data-rich 2D barcode within the next five years because trading partners, regulators, and consumers are interested in getting more product information.(4)

What do I get as a Digital Link Smart Pool Member?

IPwe Smart Pools are a powerful tool to manage your litigation risks, especially in emerging technology areas where IP
landscapes are very dynamic. Our license solution has you covered while any existing gaps are closed by the defensive benefits.

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Freedom to Operate

Get licenses to the relevant patents through leading technology founders by signing up for a simple, one-stop IP solution. Instead of wasting time in litigation, your R&D team can focus on implementing your technology and developing features that build a competitive advantage.

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Defensive Benefits

If a third-party infringement allegation happens to arise, despite the growing FTO coverage of the pool, we can help you strike back. The IPwe AI engine equips you with actionable litigation arguments while providing you with licensed pool patents from business leaders as counter-leverage.

Digital Link Members


Our Smart Pool price models are based on annual revenue-tiers and flexibility to cope with the constant
growth of the pool, but limited by a cap and floor to provide maximum budgeting transparency.

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