Digital Link Smart Pool
Innovate your packaging with GS1 Digital Link technology
Link technology
Digital Link technology acts as a gateway to consumer information by making product identifiers part of the web. This allows a unified and consistent approach to all stages of the product ecosystem by leveraging a unique product identifier
Traditional Barcodess
- Can only store a small amount of data
- UPC or EAN code only
- Designed for POS
- Relies on database connectivity
Data-Rich 2D Barcodes with the Digital Link Smart Pool
- Can store large amounts of data
- Link to web
- Digital Link Functionality
- Link + Data
- Combines URL & QR Code features
- URI leveraged across your supply chain, POS and consumer – for a unified, consistent approach
Digital Link Smart Pool
Technology Coverage
The Digital Link Smart Pool gives companies the ability to innovate their packaging in a unified and consistent way with the following features:
Digital Link Smart
Pool Members
Join the Digital Link Smart Pool as a Member where the cost and time to achieve freedom to innovate is dramatically lower than 1-to-1 licensing, joining other pools, or ignoring the IP-related issues and risks
Digital Link Smart
Pool Founders
Join the Digital Link Smart Pool as a Founder so you can enable the adoption of digital link technology by contributing the rights to license your patents—without granting ownership—while generating a fair ROI
Widespread adoption of a standard is only possible with the involvement and commitment of standards bodies, industry partners, manufacturers and intellectual property rights holders. Based on several relevant patents, the Digital Link Smart Pool offers a unique framework in the field of interactive packaging – not only granting the freedom to operate but also offering defensive benefits to protect brand owners

We are elated to become a Founder of IPwe’s Digital Link Smart Pool. This new venture, using our most relevant patents, together with MOBILEAD, will facilitate access to the brand ecosystem, enabling SMEs and enterprises to secure QR Code reading with the most efficient digital technology from ATT

Digital Link Smart
Pool Member Pricing
Digital Link Smart Pool Members pay a yearly subscription, scaling from $100 (< $1M in revenue) to $150,000 ( > $10B in revenue)
Frequently Asked Questions
GS1 1.2 Disclaimer states: “implementation of one or more features of this Specification may be the subject of a patent or other intellectual property right.” Therefore, the Digital Link Smart Pool uniquely offers a legal framework and access to protected innovation
Without freedom to innovate, your commercial product line may be infringing on another’s IP rights, meaning making or selling your product puts your company at risk
No, the licenses to patents are provided by the Founders only. There is a thorough screening before this to ensure all patents contributed are high quality and worth inclusion in the Smart Pool
No, IPwe is unique in this respect. IPwe’s Smart Pools allow Founders to take their patents with them if they decide to leave the Smart Pool. Therefore, there is no risk to the Founders.
Each patent on our platform is tokenized as an IPwe Digital Asset to streamline the licensing process, cutting costs and time for all parties involved
IPwe's Smart Pools have been designed to be simple and hassle-free. We provide a blanket license without hidden fees to all patents available in the pool, taking away the need to seek additional licenses and the related costs
No, we want our early adopters to understand the value of our platform without the pressure of committing to fees further down the line
No, IPwe's mission is to promote and encourage innovation with cutting-edge technologies so business leaders can better manage intangible assets. We provide the best means to promote innovation but will not set out further obstacles with an exclusivity requirement